You’ve probably already heard of sustainable packaging and if you haven’t yet, you soon will.
This type of packaging is a commitment to ecology and care for the environment. In this article we tell you what it is and what benefits it can bring you so that you can determine for yourself whether it is “the future” or a “passing fad”.
3,2,1…Here we go!
What is sustainable packaging?
To understand what sustainable packaging is all about, we must first be clear about what sustainability is.
Sustainability refers to the responsible use of natural resources so that future generations can also have access to them, thus ensuring that our current and future needs are met.
The purpose of using sustainable packaging is clear. Reduce plastic consumption. But it can also be used for recycling, as it is a very resistant and reusable product with a long service life.
What are the requirements?
- Their materialsmust be made from raw materials that can be recycled in whole or in large part.
- Their manufacture, assembly line and transport should be minimised to reduce the carbon footprint.
- Its designshould be such that users (and companies) give it several useful lives before recycling it.
Benefits of using sustainable packaging
Now that we know what sustainable packaging is, let’s see what benefits it can bring us:
Providing emotional value: Eco-friendly products are a statement of intent and not only demonstrate a commitment to the environment and society, but also provide emotional value to the end user, making them feel part of that responsibility and commitment.
Reduce carbon footprint: Green packaging is environmentally friendly and is generally made of biodegradable and recycled material that reduces the waste of natural resources. In addition, the manufacturing process is often more efficient, which further reduces the negative impact on the environment.
Reuse: Recycling is a very beneficial process of utilisation, but it involves some energy, economic and environmental pollution. Therefore, one of the advantages of some sustainable packaging is that it can be reused for the same or another purpose.
Helping to improve brand image by projecting an image of a responsible company. According to market research, 78% of customers between the ages of 18-72 feel more positive about a product whose packaging is made from recycled items.
The eco-friendly packaging is already available in various sizes. Its visibility is growing and it is acquiring a more than justified prominence that does not respond to a simple fashion, but to a way of life.
At Grupo Vifra we have sustainable products as an alternative to the practical ones so that you can continue to present your sweets in the most original way while at the same time contributing to the improvement of the environment. Do you want to meet them?